Prepared for
Bored N Buzzed
A quick page instead of a resume
I saw your posting on Indeed. Rather than send a resume, I put this together — your own line items, and where twenty-five years of data, content and automation work would fit.
Item by item, here's what I'd bring:
Digital ecosystem & e-commerce
Menu & web management
One product database, pushed everywhere
One source of record for every SKU, updated once and pushed by API to POSaBit, Leafly, Weedmaps and the website — higher-resolution photos, nothing retyped by hand into four systems.
Product content
Product content built once, used everywhere
Every product gets a clean photo and a complete data record, loaded straight into the POS and the online menu, so the shelf and the screen can't disagree.
Review management
Reviews that ask for themselves
Automated review requests by SMS on a schedule after purchase, so Google, Yelp and the industry platforms fill up without anyone having to remember to ask.
Social media & community engagement
Content strategy
Content, posting and daily analytics
The calendar, the photography and short-form video, the posting itself on a schedule, and a daily read on what each post actually did.
Community management
Automated SMS campaigns over 10DLC
A registered 10DLC number, so campaign sends, push notifications and customer replies run at carrier-legal volume instead of getting filtered as spam.
In-store experience & internal promotion
End-to-end campaign management
One campaign, three surfaces
Loyalty programs, opt-in discounts, flash sales for a slow Tuesday and points-balance reminders — designed once, run on the floor, by SMS, and on the site, with the ROI measured after instead of guessed before.
Visual merchandising
Print-ready signage for your own printer
Shelf cards, flyers and display graphics as print-ready PDFs sized for the in-store colour inkjet — 5×7 and 8.5×11 into acrylic holders, no print vendor, no lead time.
Internal coordination & staff education
Daily staff briefings by SMS, email and Slack
One short automated briefing every morning: today's specials, the new drops, the promo the floor is running, and the numbers each budtender is bonused on.
Tracking metrics
If it has an input, it's tracked
Social growth, site traffic, campaign ROI and influencer attribution on a live internal dashboard, with a daily digest to email or Slack for anyone who'd rather not open one.
Outside this list
The rest of what I do: product and inventory databases, integrations between systems that were never built to talk to each other, SMS and email automation, dashboards, and the design work on top of it — built in the Adobe suite, end to end. I also run a search and audit platform that scans thousands of sites — the free audit of borednbuzzed.com at the bottom of this page came out of that, not a template.
Two I already made
Not mockups of somebody else's brand — yours, in your voice, ready to post.
And a system to keep it consistent
Nine posts a week from a few different people drifts fast without one written down. I built the palette, type, spacing and logo rules — six fixes, not a rebrand. Still Bored N Buzzed, just decided instead of improvised.
Type: Luckiest Guy (display), DM Sans (text), Bebas Neue.
Who's asking
Douglas Mallett — self-employed since I was 17, twenty-five years across data, content and automation, based here in Kirkland.
Questions, or want to see more?
We also ran a full SEO, speed and site-health audit of borednbuzzed.com — read the report →